Ever since the BJP was swept to power at the center, there have been two distinct efforts from the party. The first is to put its marketing department on permanent over-drive in a massive image-building exercise while simultaneously distorting the truth and counter any criticism. To a large extent, this effort has been very successful.
Examples of this are visible every day. Just the other day, Mr.Jaitey had the temerity to announce that India is leading the battle against black money. A perfectly tuned headline to reinforce the illusion of change to the ever gullible middle class. The truth is that the BJP has done little about black money, despite making a host of shameful promises including the PM himself promising 15-20 lakhs per citizen after bringing back the black money within 100 days! The reality, though, is a far cry from this smoke screen.
Then there are a whole host of Bollywood-like feel-good buzz lines — Make in India; no more red tape, only red carpet; SMART police; Swach bharath; better utilization of railway stations; sabka vikas sabke saath; and maximum governance minimum government. (This so-called minimum government with 66 ministers is not very different from the 77 in the UPA!). In short, the internal mantra seems to be to crank out one buzz line a day to keep “ache din” seekers at bay and the middle class in good spirits like front benchers at a Bollywood film.
Then there is the entire spin around government officers and bureaucrats coming into work on time. This is the minimum one should expect of them. The spin doctors of BJP are busy attributing credit for this to the PM. Seriously? We need a designer-clothes wearing PM to bring these bureaucrats in line?
As far as investors and other financial experts are concerned, the general consensus seems to be that not much has changed since the BJP government came to power. In fact, there seem to be a consensus that it has been a mere continuation of UPA-II policies. Comparisons to Thatcher and Reagan have stopped, thankfully.
The second effort by the BJP is the concerted effort to consolidate power at the state level. i.e., try to win each state or, if not possible, establish a coalition partner of convenience in the state – a strategy straight out of the Congress playbook.
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