When you present your business idea or plan to a venture capitalist, one of the first things they start to look for is an answer to a very basic question – “What is the new big idea here?” They will in all likelihood tell you that your idea is not scalable, it’s easy to do or that it takes too long to build, or that the market is not big enough to be exciting. Investors who have made up their mind not to invest in your venture have so many ways to turn you down. But at the end of the day, it’s important to recognize that you need an interesting idea to begin with to get investors excited.
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