Get ready folks, it’s “Kolaveri” time!

A number of people have been wondering why the Tamil-English song “kolaveri” has been a runaway hit. Fueled by social media and Youtube, the song has had over ten million views in a matter of a few days. Interestingly, the singer, lyricist and actor, Dhanush, has described his song as “absolute nonsense.” Nevertheless, the song surely has struck a chord. Kolaveri is a Tamil word that means murderous rage. In the case of this song (and very often), it is used in the context of a young man feeling hopeless and defeated while his love interest gives him the “if looks could kill” glares.


While the song storms the Internet, a crazy Indian in a seeming fit of kolaveri slaps the erstwhile Minister, Mr. Sharad Pawar, in full view of the cameras. The combative young man is now the lead in a deftly conjured kolaveri spoof, along with cleverly interspersed videos of his now world-famous slap.

Click here to read the rest of the article in The Economic Times

Author: Pran Kurup

Pran Kurup is founder and CEO of Vitalect, Inc.

%d bloggers like this: