Bollywood Goes Blogging

Bollywood stars seems to have taken to blogging. Leading Bollywood actor Amir Khan now has a blog. His recent post included lines like, “Shahrukh is licking my feet and I am feeding him biscuits every now and then. What more can I ask for?”

Apparently, his dog is named Shahrukh! While one can understand professional tensions between top stars it is sad to see it being voiced in public, and that too in such poor taste. Thankfully Shahrukh Khan has appeared so much more measured in his response.

Amitabh Bachchan (also known as Big B) recently launched his own blog. Big B’s blog is awful to say the least. He has further diluted his brand by launching such a poor blog.

I had suggested earlier that Kollywood should stick to scripts. The same seems to hold true for Bollywood as well. Most Bollywood stars carry around a larger than life image and having a blog (especially a poorly written one) is likely to hurt their image. Besides, it might display an inner side that they might as well keep to themselves (as apparent in the case of Amir Khan). Blogging is a relatively new phenomenon that media experts are still trying to figure out and understand. An entry by Bollywood stars into the world of blogging (with little skill for good writing) definitely sounds premature. In an attempt to sound and appear hip these stars might have done themselves more harm than good.

Shekhar Kapur, who has had his own blog for a while now appears to be an exception to this general rule.

Author: Pran Kurup

Pran Kurup is founder and CEO of Vitalect, Inc.

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