Google Needs An “i”?

Google renamed its Google customizable home page, “iGoogle”. I use this service and I think its very useful, and not to mention free. Its ironical that the World’s number one brand chose to join the bandwagon of “i” products, and that too, this late! “My Yahoo” on the other hand, which is Yahoo’s equivalent is great choice of names and was new and innovative when it was announced eons ago. On the other hand, “iGoogle” sounds weird (unlike the hugely successful iPod or up and coming iPhone both of which have a nice ring to it).

Surely, the marketing folks at Google can do better?

Author: Pran Kurup

Pran Kurup is founder and CEO of Vitalect, Inc.

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