AOL: Better Late, Than Never

AOL launched its India site today. With established portals and newspaper sites already well entrenched, AOL’s move seems rather late. But with substantial growth still possible as more Indians get on the net, its a classic case of better late than never. Besides, there is plenty of ad revenue to be made provided AOL can drive the traffic to its site.

As for content and services offered by the site, there is nothing new. Its the usual “boring” stuff — Free email, news and articles on Bollywood, Cricket, Business etc. If you are one of those who is not satisfied with Samachar, HT, TOI, Rediff and the like, here is one more to the mix. The stuffing is the samei, but the package/label differ.

Author: Pran Kurup

Pran Kurup is founder and CEO of Vitalect, Inc.