iPhone: Why the fuss?

The buzz about the iPhone is certainly understandable. It has Jobs at his best behind it. There is no denying that Jobs is the ultimate marketing guru of our times.

But that alone does not justify the fuss. The iPhone is sleek and has plenty of cool. But a really high price point, a real product 6 months away, plus a commitment to Cingular — these are BIG drawbacks among others. The next several months will show how far Apple can translate this buzz into real $. Check out Steve Ballmer’s reaction/response to the iPhone.

On another note, Apple’s increasing consumer bent (no longer Apple Computer but just Apple) more than justifies an eventual synergy (or coming together) with Sony. Pixar to Disney and Apple to Sony?

Author: Pran Kurup

Pran Kurup is founder and CEO of Vitalect, Inc.

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