The producers are obviously experimenting. It is a low budget film made at a cost of $1.6M. I had written earlier about a movie being sold directly on Google. I think the entertainment industry is going to see some dramatic changes especially with the likes of Jobs at Disney.
The movie Bubble is being released on the HD Network the same day as the movie is released in the theatres. The DVD is being released 4 days later. Its quite a new way of aproaching film distrbution. I am sure its been done before, but with the growth of the Internet this approach is pretty significant.