The movie Bubble is being released on the HD Network the same day as the movie is released in the theatres. The DVD is being released 4 days later. Its quite a new way of aproaching film distrbution. I am sure its been done before, but with the growth of the Internet this approach is pretty significant.
The producers are obviously experimenting. It is a low budget film made at a cost of $1.6M. I had written earlier about a movie being sold directly on Google. I think the entertainment industry is going to see some dramatic changes especially with the likes of Jobs at Disney.