Innovative Movie Release

The movie Bubble is being released on the HD Network the same day as the movie is released in the theatres. The DVD is being released 4 days later. Its quite a new way of aproaching film distrbution. I am sure its been done before, but with the growth of the Internet this approach is pretty significant.

The producers are obviously experimenting. It is a low budget film made at a cost of $1.6M. I had written earlier about a movie being sold directly on Google. I think the entertainment industry is going to see some dramatic changes especially with the likes of Jobs at Disney.

Author: Pran Kurup

Pran Kurup is founder and CEO of Vitalect, Inc.

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