India is going flat out in promoting itself at the World Economic For (WEF) in Switzerland with the budget of $5M for the PR campaign and travel.
From the WSJ…
The number of WEF delegates from India jumped to 80 this year from 30 last year – the latest sign of India’s rapid integration into the world economy. And to judge from the Davos program, India is the country of the moment, the Financial Times says. Of the 244 scheduled sessions, a dozen are devoted to India, twice as many as last year, while 60 feature Indian speakers. India’s high-profile “India Everywhere” campaign is a tacit recognition that the nation may have only a limited window to translate today’s unprecedented interest into hard investment, the FT says. The government has dispatched what it calls its “dream team” of economic reformers – led by P. Chidambaram, finance minister, Kamal Nath, commerce minister, and Montek Singh Ahluwaliah, deputy chairman of the Planning Commission. They will carry a simple message: trust us and invest, the paper says….
If you subsribe to NYT don’t miss “India Everywhere in the Alps”