Indian Idol Cassettes/CDs selling like hot cakes

Abhijeet Sawant, the Indian Idol (concept imported from the US show American Idol) seems to have become hugely popular. Cassettes/CDs with his songs appear to be permanently sold out. Even in a place like TVM where hindi is hardly spoken, these cassettes/CDs are flying off the shelf.

Author: Pran Kurup

Pran Kurup is founder and CEO of Vitalect, Inc.