Ash on CBS 60 minutes

Saw the recent CBS 60 minutes program featuring Aishwarya Rai. The last time I saw this program was when the IITs were featured here. The interviewer referred to her as “the most beautiful woman in the world” and said that the likes of Julia Roberts have given her a verbal certificate to the same effect. As you can imagine Ash was all giggly (and quite understandably so). Nevertheless I thought she did a very nice job of handling the interview. I am not a huge Ash fan, but I thought she looked better than she looks in most films. Clearly, this is a huge step for her and not to mention Bollywood. She is certainly doing the right things from a PR perspective, helping her achieve what no other Indian star has ever achieved on a global scale. Hats off to Ash and her PR agency!

Author: Pran Kurup

Pran Kurup is founder and CEO of Vitalect, Inc.

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